NextGEN

I know how important it is to optimize your campaigns for the best results. Conversion rate is one of the key metrics that determines the success of your ads, and it can be influenced by many factors, such as your offer, your landing page, your audience, and your ad creative. In this blog post, I will share with you some of the real facts that I have learned from my experience and from testing different strategies to increase conversion rate. These are not just theories or opinions, but proven methods that work for me and my clients. 1. Use a clear and compelling value proposition.   Your value proposition is the main reason why someone should click on your ad and take action on your landing page. It should answer the question: what's in it for me? Your value proposition should be specific, relevant, unique, and believable. For example, instead of saying "Learn how to make money online", you could say "Discover how I made $10,000 in 30 days with this simple system...

  🔶How to measure the success of your marketing efforts with four key metrics If you are running an online business, you know how important it is to attract and retain customers. But how do you know if your marketing strategies are working? How do you measure the return on investment (ROI) of your campaigns? And how do you optimize your budget to target the most valuable customers? One way to answer these questions is to use customer lifetime value (CLV) as your core metric. CLV is the gross profit a customer delivers to your business in their lifetime. In other words, it’s the amount of revenue your business will make from a customer’s average time with your business . CLV helps you understand how much each customer is worth to your business, and how much you can afford to spend on acquiring and retaining them. It also helps you segment your customers based on their value and loyalty, and tailor your marketing actions accordingly. But how do you calculate CLV? And what are the f...