🔶How to assess the efficacy of your marketing endeavors using four essential metrics.
🔶How to measure the success of your marketing efforts with four key metrics If you are running an online business, you know how important it is to attract and retain customers. But how do you know if your marketing strategies are working? How do you measure the return on investment (ROI) of your campaigns? And how do you optimize your budget to target the most valuable customers? One way to answer these questions is to use customer lifetime value (CLV) as your core metric. CLV is the gross profit a customer delivers to your business in their lifetime. In other words, it’s the amount of revenue your business will make from a customer’s average time with your business . CLV helps you understand how much each customer is worth to your business, and how much you can afford to spend on acquiring and retaining them. It also helps you segment your customers based on their value and loyalty, and tailor your marketing actions accordingly. But how do you calculate CLV? And what are the f...