NextGEN

Build the Foundation: SaaS Metrics The insights hidden in your SaaS solution and business operations can uncover valuable dimensions of your strategy including understanding profitable customer segments, shaping feature prioritization, analyzing infrastructure costs, and driving product-led growth. In this session, we will explore: Insights from Erik Peterson, Founder/ CTO of CloudZero, a leading Cloud Cost Intelligence Platform Metrics that are critical for scaling the business and how to get started Proven best practices, strategies, and patterns for capturing and analyzing metrics Next Generation SaaS Insights with AI/ML Machine Learning (ML) is everywhere. The question is: how and where can you put it to work for your business? In this session, we’ll look at: Everything you need to know about AWS Machine Learning technology for SaaS How companies are using AI/ML in SaaS to disrupt the market and drive business impact Best practices for implementing AI/ML in SaaS and how to get star...

As a digital marketing specialist, I know how important it is to leverage data to optimize my campaigns and reach my target audience. However, data is not only useful for marketing purposes, but also for improving the quality and efficiency of the auto insurance industry. In this blog post, I will share with you how IBM Watson Studio, a cloud-based platform for data science and machine learning, can help you perform data analytics in the auto insurance sector and achieve better outcomes for your business and your customers. One of the main challenges that auto insurance companies face is fraud. According to a report by the Coalition Against Insurance Fraud, fraud costs the industry about $40 billion per year in the US alone. Fraudsters use various tactics to deceive insurers and claim money they are not entitled to, such as staging accidents, inflating damages, or falsifying injuries. This not only affects the profitability of the insurers, but also the premiums of the honest customers...

 If you work in the IT/ERP/Software/Web industry, you know how important it is to stay ahead of the competition and deliver value to your customers. But how do you know what your customers want, need, and expect from your products or services? How do you measure the effectiveness of your marketing campaigns and optimize your sales funnel? How do you identify new opportunities and trends in your market and industry? The answer is simple: marketing research, statistical analysis, and data analysis. These are the tools that can help you gain insights into your target audience, their behavior, preferences, and pain points. They can help you test your hypotheses, validate your assumptions, and measure your results. They can help you discover new ways to improve your products or services, increase customer satisfaction and loyalty, and generate more leads and revenue. As a lead generation specialist, I know how crucial these tools are for my work. I use them every day to plan, execute, a...

As a marketing analyst , I know how crucial it is to understand the behavior and preferences of online shoppers. E-commerce is a fast-growing and competitive industry, and to succeed, you need to have a clear and data-driven strategy. That's why I always rely on marketing research, statistical or data analysis to inform my decisions and optimize my campaigns. Marketing research is the process of collecting, analyzing and interpreting information about a market, a product or a service. It helps you identify your target audience, their needs and wants, their pain points and their motivations. It also helps you assess the strengths and weaknesses of your competitors, the opportunities and threats in the environment, and the trends and patterns in the industry. Statistical or data analysis is the application of mathematical and statistical techniques to analyze and interpret data. It helps you measure the performance of your e-commerce brand, test hypotheses, identify correlations and...