NextGEN

As a digital marketing specialist, I know how important it is to leverage data to optimize my campaigns and reach my target audience. However, data is not only useful for marketing purposes, but also for improving the quality and efficiency of the auto insurance industry. In this blog post, I will share with you how IBM Watson Studio, a cloud-based platform for data science and machine learning, can help you perform data analytics in the auto insurance sector and achieve better outcomes for your business and your customers. One of the main challenges that auto insurance companies face is fraud. According to a report by the Coalition Against Insurance Fraud, fraud costs the industry about $40 billion per year in the US alone. Fraudsters use various tactics to deceive insurers and claim money they are not entitled to, such as staging accidents, inflating damages, or falsifying injuries. This not only affects the profitability of the insurers, but also the premiums of the honest customers...