How to utilize custom audiences for increasing your conversions

I know how important it is to bring your product to the world and achieve a high conversion rate. That's why I have planned and executed several projects with a budget of $5,000 per day, using the best practices and tools to optimize your campaigns.



In this blog post, I will share with you some of the results and insights from my previous projects, as well as some tips on how to use custom audiences to increase your conversions.


Here are some of the highlights from my past campaign projects that I have created and optimized:


✓As a B2B software company, I led a lead generation campaign with a cost per lead of $12.34, a conversion rate of 8.76%, and a return on ad spend of 4.21.

✓ For an e-commerce store, I conducted a sales campaign with a cost per purchase of $25.67, a conversion rate of 5.43%, and a return on ad spend of 3.78.

✓ As for a non-profit organization, I managed a brand awareness campaign that reached 1.2 million people with an engagement rate of 6.54% and a cost per thousand impressions of $4.32.

To create custom audiences, I use different sources of data, such as Facebook pixel, SDK, or customer file. I also segment them based on different criteria, such as behavior, demographics, or purchase history. For example, I can create a custom audience of people who have visited a specific product page on my website but have not completed a purchase. Then, I can show them an ad with a special offer or a testimonial to encourage them to buy.


I have used custom audiences for various campaigns and objectives, and they have always improved the results significantly. For instance, for a retargeting campaign for an e-commerce store, I was able to reduce the cost per purchase by 37% and increase the conversion rate by 42% by using custom audiences.


If you want to learn more about how to use custom audiences to boost your conversions, contact me today and let's discuss your project.


email : mentorsudip@gmail.com

+91 7449366090

Comments

Post a Comment

Popular posts from this blog

Finacle on IBM LinuxONE: A Game-Changer for Banking

Image
  Finacle on IBM LinuxONE: A Game-Changer for Banking Are you looking for a way to transform your banking operations with speed, security and scalability? If so, you need to check out Finacle on IBM LinuxONE, the ultimate solution for modern banking. Finacle is a leading core banking platform that enables banks to deliver personalized, omnichannel experiences to their customers. IBM LinuxONE is a powerful and secure enterprise server that can handle massive workloads with ease. Together, they offer a game-changing combination of performance, reliability and innovation for banking. Here are some of the benefits of Finacle on IBM LinuxONE:  Faster transactions and lower latency: Finacle on IBM LinuxONE can process up to 17,000 transactions per second with sub-second response times, enabling banks to offer faster and smoother services to their customers.   Enhanced security and compliance: Finacle on IBM LinuxONE leverages the built-in encryption and isolation capabilities of IBM LinuxON
Read more

Microsoft 365 Copilot in Power Automate: I recommend

Image
Microsoft 365 Copilot is powered by artificial intelligence and natural language processing, and it works seamlessly with Power Automate, the workflow automation tool that lets you connect your apps and services. With Power Automate, you can trigger Microsoft 365 Copilot to generate content whenever you need it, such as when you create a new email campaign, a landing page, or a social media post. 🔘Here's how it works: ⚪ First, you need to create a flow in Power Automate that connects your source of keywords (such as a spreadsheet, a form, or a website) to Microsoft 365 Copilot. ⚪ Next, you need to specify the type of content you want to generate (such as text, image, or video), the format (such as blog post, infographic, or explainer), the length (such as short, medium, or long), and the tone (such as formal, casual, or humorous).   ⚪ Finally, you need to run the flow and wait for Microsoft 365 Copilot to generate the content for you. You can preview the content before using it, a
Read more

Here are tips on generating leads and converting them into customers as a digital marketing specialist

Image
Here are tips on generating leads and converting them into customers as a digital marketing specialist:⤵ * Create a landing page for your press release.  A landing page is a web page that is designed to capture the attention of your visitors and persuade them to take a specific action, such as signing up for your newsletter, downloading your ebook, or requesting a demo. A landing page can help you increase the conversion rate of your press release by providing more information, value, and benefits to your prospects. You can link your landing page to your press release and use a clear and compelling call-to-action to drive traffic to it. * Use social media to amplify your press release.  Social media is a great way to spread the word about your press release and reach a wider audience. You can use social media platforms such as Facebook, Twitter, LinkedIn, or Instagram to share your press release with your followers, fans, or connections. You can also use hashtags, keywords, or tags to
Read more